We are seeking a highly-motivated and experienced Marketing Specialist to join our Lifecycle & Customer Marketing team. This position will support the execution of customer marketing and lifecycle programs across the existing customer base. The role is hands-on, contributing to programs that increase engagement, satisfaction, and lifetime value. The ideal candidate will have a deep understanding of the customer’s journey, be well-versed in marketing automation workflows and have a proven track record of delivering results-driven campaigns. The Marketing Specialist reports to the Sr. Manager of Lifecycle & Customer Marketing.

Key Responsibilities:

● Support the creation of cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community)

● Support ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.

● Support retention initiatives by assisting with re-engagement programs

● Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.

● Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.

● Support customer marketing programs around advocacy by managing the collection of customer referrals, testimonials, case studies, reviews, and customer stories.

● Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.

● Help create customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.

● Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.

Accountability:

● Thinks in journeys and experiences, not campaigns

● Uses behavioral and product data to inform strategy

● Knows respective LS data inside and out - KPIs, performance, results, attainment to targets

● Continuously improve messaging and engagement levels

● Flags concerns early from customers

● Creates programs post sale that help with retention

Experience & skills required:

● Bachelor’s degree in marketing or related field

● Minimum of 3 years of experience in demand gen marketing with a proven track record of delivering results-driven campaigns ● Experience with CRM systems (e.g. Salesforce.com)

● Experience with data analysis and visualization tools (e.g. Tableau, Power BI)

● Understanding of marketing automation platforms (e.g. Marketo, Eloqua,, etc.)

● Proficient with Microsoft office and G-suite platforms

● Strong campaign management and project management skills; outstanding communicator

● Strong analytical and problem-solving skills, with ability to interpret data and inform campaign decisions

● Ability to manage multiple programs simultaneously

● Skilled at learning and leveraging new tools, processes, and systems

● Good understanding of modern demand generation technologies and systems

● Passion for accurate follow-through of program details

● Team player with track record of proactively helping teams achieve objectives